ROM WEBSITE REDESIGN

Project Goal

The purpose of this task was to Re-think the ROM website visualization and redesign two of the most common use cases of ROM used on the website.

Buying Tickets.
Buying Memberships.

CLIENT: Royal Ontario Museum (ROM)

What Changed

The website was taken into a full width site which is not the case for the current version.
The Navigation menu was rearranged and made simpler.
In the current version, only one of the two most common use cases are highlighted in the nav menu
i.e. Buying tickets.
On the redesigned version both of the use cases are highlighted as call to action buttons on the nav menu.
The footer was re-arranged and made simpler.
Overall site design was made more accessible in terms of color, typography and layout.

Insights

The Royal Ontario Museum is one of the largest museums in North America and the largest in Canada. It attracts more than one million visitors every year, making the ROM the most-visited museum in Canada.

In order to make that visit more user-friendly the web team took on the project to rethink and redesign the two most common use cases i.e. Buying Tickets and Buying Membership. When doing this project a list of things were taken under consideration to make the web experience as user friendly as possible.

This project was designed using figma.